Ad Portfolio

THE CAGE CREATIVE CAMPAIGN

Final Project for Advertising Design & Storytelling (JMC-3343) under Professor Matt Magill at the University of Oklahoma. I was tasked with picking any client of my choosing and crafting a full-fledged multi-media campaign that encompassed print, social media, out-of-home, merchandising and special events.

SIMPLE MODERN RESEARCH PROJECT

Final Project for Advertising Research (JMC-3333) under Professor Debbie Yount at the University of Oklahoma. I was mainly in charge of conducting thorough secondary research through the industry, audience, social media, website and SWOT analyses. For primary research I conducted the shopping analysis, 2 individual interviews and mediated one of our focus groups. We presented our research findings to Mike Beckham, co-founder of Simple Modern.

STRYDE CREATIVE CAMPAIGN

Final project for Advertising Storytelling (JMC-3353) under Professor Thomas Patten at the University of Oklahoma. We had to pick the brand and come up with a concept for how to reach our target audience. Every week we would come up with new advertisements for specific mediums, connecting everything under the umbrella of a single campaign.

PURINA ONE + FRISKIES MEDIA CAMPAIGN

VIEW FULL CAMPAIGN HERE

Final Project for Advertising Media (JMC-3363) under Professor James Helberg at the University of Oklahoma. For my group I mainly collected insights, picked top-performing geographical markets and created comprehensive budgets for our media plans.

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